With an atmospheric, black-and-white video, The Weeknd marks the "end of an era."
The Weeknd just released his new album, Hurry Up Tomorrow , and he's continuing his momentum with a stunning, cinematic video for the single Cry For Me .
Shot entirely in black and white, the video follows Abel Tesfaye, dressed in a glittery outfit, his hood partially obscuring his face, as he approaches a mysterious woman in pitch darkness. The scenes alternate between shadowy cityscapes and surreal images—in one, the woman is weeping a thick, dark liquid. “I hope you cry for me like I cry for you,” he sings, adding even more emotional intensity to the track.
The video was released as The Weeknd achieved another huge milestone—his fifth No. 1 album on the Billboard 200. Hurry Up Tomorrow climbed to the top spot (as of the chart dated February 15), following his previous chart-topping albums: After Hours (2020), My Dear Melancholy (2018), Starboy (2016), and Beauty Behind the Madness (2015). The album features 22 tracks, including the hit singles Timeless featuring Playboi Carti (which peaked at No. 3 on the Hot 100 ) and São Paulo featuring Anitta.
But here's where things get really interesting— Hurry Up Tomorrow might be The Weeknd's last album.
In a recent interview, Abel Tesfaye hinted that he's ready to close that chapter: "It's a mindset I have to get into, but I don't have any desire for it anymore." He described the music industry as a never-ending race for "more awards, more success, more concerts, more albums, more No. 1s," adding that "it never ends until you end it."
That doesn't mean he'll stop making music, though. He reassures fans: "I don't think I can stop. But everything has to feel like a challenge, and right now, whatever The Weeknd is, he's conquered. Nobody's going to do it better than me, and I'm not going to do it better than what he is right now."
If Hurry Up Tomorrow is indeed his swan song as The Weeknd, then he's going out in style.
