Tesher x Jason Derulo - Jalebi Baby

June 02, 2021

Bollywood meets Hollywood with the slogan "Jalebi Baby".
Canadian-Indian rapper and producer Tesher joins forces with international star Jason Derulo in a new version of the worldwide hit "Jalebi Baby".

"Jalebi Baby", which refers to the classic jalebi dessert of South Asia, was first released in 2020.

With his incredible irresistible chorus, effortless mix of English and Indian punjabi lyrics and a Latin-influenced production, "Jalebi Baby" made a sensation and climbed to the top of Shazam writing in more than 25 countries, inspiring millions of videos on social media platforms.

"Jalebi Baby" has collected over 100 million streams worldwide to date.

"My goal has always been to unite cultures and create music that anyone can enjoy, regardless of language or background," Tesher said.

"It was amazing to see 'Jalebi Baby' reach audiences around the world, as well as to see great hits on Billboard charts that do not belong exclusively to one genre or are not just in English. "This shows that people are not only open to listening to new and unique sounds, but they want them very much."

On the occasion of the success of the original release of "Jalebi Baby", Tesher recently signed a new global contract with Capitol Records in collaboration with Universal Music India.

Tesher, a multilingual rapper, singer-songwriter, producer and sound engineer, brings South Asian influences into the global sound landscape in ways we have never heard before.

Thanks to his Canadian upbringing and Indian origins, he creates songs that defy the dividing lines of musical genres and attract audiences beyond his dual identity. Following in the footsteps of K-pop and Latin artists, Tesher bridges the gap between cultures in his own way, putting his South Asian origins in his innovative music.

After uploading his own songs to YouTube and Soundcloud for years, Tesher caught the eye with his remix of "Old Town Road" by Lil Nas X and Billy Ray Cyrus, which hit social media and made him known online.

Tesher's "Young Shahrukh", an original hip-hop song inspired by Bollywood actor Shah Rukh Khan, continued Tesher's viral hits, becoming his first song to reach No. 1 on BBC Asian Music Chart after its release in 2020.

His career took off in 2020, when he created his own remix for Justin Bieber's "Yummy", which caused a frenzy on TikTok and Instagram and prompted audiences to ask Tesher to release a song of his own. .

With this vote of confidence, he was inspired to create "Jalebi Baby", a song that proves that it belongs equally to both East and West.