Regard, Troye Sivan, Tate McRae - You

June 02, 2021

The music video for "You" uses the fast growing technology of deepfakes.
Regard releases the music video for his collaboration with Troye Sivan and Tate McRae on the single "You", released by the Ministry of Sound and Sony Music.

Sophisticated, ecstatic and effortlessly sensual, "You" flirts with the influences of the '80s and combines with the ethereal and confessional lyrics sung by Troye Sivan and Tate McRae.

Directed by Courtney Phillips, "You"'s music video uses the rapidly evolving technology of deepfake, where one person's face in a video or photo is replaced by another's face.

Although not a new technique, deepfakes now use artificial intelligence to falsify or create visual and audio content.

When used in accordance with the rules of ethics and do not pose a threat to the spread of fake news, deepfakes can offer a lot of fun material, but also create music videos of high aesthetics, as in this case.

The music video for "You" follows a big fan of Troye Sivan and Tate McRae trying to access their electronic data in order to find out their next music plans.

When she gains access, she collects pieces from the video of "You" and replaces the faces of the two singers with her own face, using deepfake technology.

Tate McRae told Vice's i-D Magazine about the music video: "Honestly, a lot of the video was about editing after the shooting, so I really had no idea what it would be like. I think the whole idea is extremely clever and interesting and I look forward to seeing it all. "It's like a short thriller."

Troye Sivan added: "Sometimes I think COVID releases creatively because you have to think unconventionally. "We've shot everything from TV appearances to this music video on three different continents."

"Tate was in Los Angeles, I was in Melbourne and Regard was in Kosovo. "We made it work and this idea takes the constraints and turns them into a source of inspiration for a really awesome idea," he explained.