Maluma's new music video is an ode to female beauty.
Maluma celebrates the courage of 17 unique women in the music video for his new song 'La Reina' (The Queen) and showcases the powerful stories of his female protagonists to turn the single released today into an ode to female beauty.
Aiming to break stereotypes, inspire and provoke reflection, the Colombian singer has chosen to give different faces to this "anthem to women" which he considers to have "fallen from the sky".
"For me, the most important thing about this song was that the protagonist was not me, but that it was really them and all the women around the world who will feel identified," Maluma explained.
In Maluma's hometown of Medellín, some of these 17 "queens", who stand out from every trend and personify resilience, gathered to watch for the first time the video clip of "La Reina" in which they participated as models, on the eve of its circulation.
Activist and model Ana María Ramírez from Venezuela, known as "Bald with curves", conveys with her appearance in the video a message of acceptance and notes that she considers the universal alopecia from which she suffers to be a "blessing".
"Women are more than hair, we are more than a burden," Ramirez told EFE, describing her participation in Maluma's music video as "an incredible experience" that helped her confirm that "I am also a queen, I am perfect and beautiful."
For Colombian dancer Lina Loaiza, a lover of movement, traditional rhythms and aerial dance, it was a "life lesson" that during the filming of "La Reina" she crossed paths with women who had stories of self-improvement such as hers and reminded her of the journey she has traveled since she was four years old when a soft drink delivery truck ran over her and amputated her left leg.
"The images are really very revealing and impressive. It was very moving to see the result. It's very powerful," Loaiza told EFE after attending the exclusive screening of the music video for Maluma's "La Reina" at the Museum of Modern Art theater in Medellín.
Among the models wearing crowns and beautiful dresses, which Maluma hugs at the end, are a girl with Down syndrome and another with short stature, a young woman with vitiligo and a woman who lost her breast to cancer after four relapses, as well as one woman who was attacked with acid on her face and another who is in the process of transitioning to the male gender.
Several of these women at one point in the video, which Maluma directed himself, surround Maritza Siagama, a 25-year-old early childhood education graduate who "loves" being indigenous and showcasing her culture.
"I felt proud to represent these beautiful indigenous women in a song that teaches us women to love ourselves as we are, because we all have the right to be beautiful and stylish, no matter what anyone says," commented Siagama.
During his reunion in Medellin on Women's Day, Maluma thanked the protagonists of "La Reina" for "showing the whole world their reality, for being an inspiration to all of us and for having the courage to tell the story their".
