The pop superstar honors her fans and her journey with an unforgettable keepsake—and reclaims her music catalog in a deeply emotional victory
Taylor Swift has a new addition to her collection of career-defining milestones, and it’s as massive as her impact on pop culture. The singer-songwriter has purchased a gigantic inflatable friendship bracelet measuring a jaw-dropping 141 feet (43 meters) in length—cementing it as one of the most memorable symbols of her Eras Tour.
The bracelet, boldly printed with “Taylor Swift The Eras Tour,” wrapped around the Caesars Superdome in New Orleans during her trio of sold-out shows in October 2024. According to Page Six, Swift reportedly paid around $13,000 for the enormous souvenir and is expected to take delivery later this week once approvals are finalized with the Louisiana Stadium and Exposition District.
The meaning behind the giant bracelet runs deeper than its size. Throughout the Eras Tour, friendship bracelets became an organic fan ritual inspired by her Midnights track “You’re On Your Own, Kid.” Swifties across the globe crafted and exchanged thousands of beaded bracelets at every show, turning a simple lyric into a movement of connection and community. By acquiring this larger-than-life version, Swift paid homage to her fans in the most Taylor way possible—whimsical, heartfelt, and unforgettable.
This milestone arrives at a time of immense personal triumph for the 34-year-old artist. In a heartfelt letter posted on her website, Swift revealed she has officially regained the rights to her first six studio albums—years after the controversial 2019 sale of her masters to Scooter Braun.
“I’ve been crying tears of joy at random moments since learning the news,” she wrote. “I can finally say these words: Every song I’ve ever written, every concert film, every unreleased recording, every memory, every era—it’s all mine now. The entire body of my life’s work belongs to me again.”
For Swift, the bracelet and her reclaimed catalog feel like twin emblems of an artist who has spent her career weaving connection and resilience into her narrative. It’s proof that no matter the scale—be it a bracelet the size of a stadium or a battle to reclaim her art—Taylor Swift’s story is still hers to write.
