Shawn Mendes stars alongside his sister in the campaign for his new capsule collection with Tommy Hilfiger.
Shawn Mendes announced last year that he was teaming up with Tommy Hilfiger to create a capsule collection of sustainable clothing.
This collection, called Tommy X Shawn Classics Reborn, is now available and Shawn Mendes stars in its campaign alongside, among others, his sister Aaliyah Mendes and close friend Jon Vinyl.
In a statement, Shawn Mendes explains that the collection consists of "amazing, high-quality, sustainable versions of Tommy Hilfiger's most classic garments."
Among them: a US flag rugby top, twill chinos and a varsity jacket, all made from recycled organic cotton, recycled wool, regenerated nylon and other sustainable materials.
Reclaimed nylon, for example, is produced from landfill and ocean waste, including old fishing nets.
Other items in the collection include underwear, denim jackets, cropped hoodies, jackets, jeans, shorts, trousers and polo shirts.
The Tommy X Shawn Classics Reborn collection consists of a total of 28 pieces.
The collection features specific design details such as inner waistbands and contrasting jacket linings, as well as small embroideries, buttons and buttonholes that add personality to the garments.
“What if we could reinvent what was once cast aside? Should we take it and rebuild it?' Shawn Mendes wonders in the campaign video.
“Change is always vital. There is no better time to surround yourself with inspiration, with people who move you, with clothes made from discarded fabrics, colored with memories and reborn in new images,” she adds.
The Tommy X Shawn Classics Reborn Collection, featuring apparel for both men and women, is available for purchase. To promote it, Shawn Mendes will organize a series of events in London, Berlin, Milan and Mexico City.
Shawn Mendes and Tommy Hilfiger first teamed up in May 2022, with the fashion house announcing that it planned to supply the Canadian singer with a sustainable wardrobe for his 'Wonder: The World Tour' and contribute $1 million to the limitation and compensation of its environmental effects.
While the tour began in June 2022, Shawn Mendes canceled it in July so he could focus on his mental health.
