Pharrell Williams stays in the background in his new release and leaves all the space to 21 Savage and Tyler, the Creator.
Pharrell Williams meets 21 Savage and Tyler, the Creator in the new single "Cash In, Cash Out".
Pharrell offers the beat to the song and steps back to allow the two rappers to play with the words and present their unique flow.
"Pharrell made it a multi-million dollar beat," says 21 Savage in the first verse of the song, before Tyler, the Creator, takes the second verse.
"Cash In Cash Out" is the first official single by Pharrell Williams in 2022.
In the music video for "Cash In Cash Out", which was created using CGI animation, the clay figures of Pharrell Williams, 21 Savage and Tyler, the Creator spree in a magical environment.
Pusha T
The groundbreaking music video, directed by François Rousselet, took "a year and a half" to complete.
It is inspired by the zoetrope, a 19th century circular device used to create the illusion of motion before animation itself became possible.
For almost four minutes, the CGI versions of the three artists appear on the rotating stage in an atmosphere of exaggeration and brilliance.
21 Savage walks along a piano played with severed jeweled hands, Tyler, the Creator raps as he walks along a money-laden street, and Pharrell Williams sits on a bicycle.
The release of "Cash In Cash Out" is just one of many highlights for Pharrell Williams this month. After two years of waiting due to the pandemic, he will finally join the Hall of Fame of the Singers along with Chad Hugo, the other half of the historical production duo of The Neptunes.
Meanwhile, lately there has been renewed interest in the song "Just A Cloud Away" (2013) from the soundtrack of the movie "Despicable Me 2" (Me, the Awful 2) after it went viral through a meme on TikTok, resulting in the digital re-release of the single.
