Kanye West has once again taken an unconventional approach to his music career, releasing his latest album, Bully, exclusively as a series of short films. Ranging from 30 to 45 minutes in length, the album was made available on March 19 via X (formerly Twitter).
West has offered Bully in three different versions—“Latest,” “Post Hype,” and “Post Post Hype”—all free to access. The project is hosted on frame.io, a platform that allows users to download the videos and leave comments. However, it remains unclear if or when the album will be released on major streaming platforms like Spotify or Apple Music.
A Controversial Rollout with Political Undertones
West first teased Bully back in September during a listening event in China for Vultures 2, his collaborative album with Ty Dolla $ign. Since then, he has previewed tracks such as “Beauty and the Beast” and, more recently, “Lonely Roads Still Go to Sunshine,” which was released on March 15.
The latter song features contributions from Diddy, his son Christian “King” Combs, The Jasmine Williams, and West’s 11-year-old daughter, North West. Its release reportedly reignited tensions between West and his ex-wife, Kim Kardashian, drawing further media attention.
Extreme Statements and Public Backlash
Beyond his music, West continues to make headlines with his polarizing statements. Recently, he walked back a previous apology to the Jewish community for his past antisemitic remarks, only to escalate his rhetoric even further, going so far as to call himself a “Nazi.”
In one of his latest posts, he declared, “I love Hitler,” while also praising Elon Musk, calling him “the most lit person to ever be on Twitter.” Musk responded on X, stating, “Honestly, they need better tricks. The 'everyone is Hitler' accusation is getting tired.”
Though West momentarily seemed to reconsider, posting, “After further thought, I have come to the conclusion that I am not a Nazi,” his X account was soon filled with Nazi imagery once again.
Is Kanye’s Music Taking a Backseat?
With each release overshadowed by controversy, one question lingers: will Bully be discussed for its music or merely as another extension of West’s erratic public persona? His career now seems inseparable from his provocative statements, ensuring that every project sparks intense debate.
One thing remains certain—Kanye West continues to push boundaries, challenging both the music industry and public discourse, with every move sparking extreme reactions and divided opinions.
