Harry Styles: 'Sign Of The Times' Passes 1 Billion Views On YouTube


August 06, 2022

The first music video in Harry Styles' solo career to reach the milestone of one billion views.
Five years after Harry Styles officially launched his solo career with 'Sign Of The Times', in 2017 the atmospheric music video for the song reached one billion views on YouTube.

'Sign Of The Times' was featured on Harry Styles' first self-titled solo album, released on May 12, 2017 by Columbia Records / Sony Music.

The single topped the No. 1 in the UK (where it has gone platinum twice) and peaked at No. 4 on the US Billboard Hot 100 (four times platinum).

'Sign Of The Times' is the first music video in Harry Styles' solo career to break the one billion view barrier on YouTube.

The second most popular solo music video of his career on the platform is "Adore You" with 329 million views, followed by "Watermelon Sugar" with 309 million views.

As a member of One Direction, Harry Styles has two music videos to his credit that have garnered over 1 billion views on YouTube, 'What Makes You Beautiful' (1.3 billion views) and 'Drag Me Down' ( 1 billion views).

The music video for "Story Of My Life" follows with 958 million views.

Harry Styles told Rolling Stone at the time of the release of 'Sign Of The Times': 'Most of the things that hurt me about what's going on right now aren't the politics, it's the fundamentals... Equal rights. For everyone, all races, genders, everything."

"'Sign Of The Times' was born from the idea that 'it's not the first time we've had a hard time and it's not going to be the last time,'" he continued.

“The song is written from the point of view of a mother who gives birth to a child and there is a complication. They tell the mother: "The child is fine, but you won't make it." The mother has five minutes to tell the child: 'Go forth and conquer,'" he explained.

Meanwhile, 'Sign Of The Times' has also reached the one billion stream mark on Spotify, but it's not Harry Styles' most popular song on the platform.

Harry Styles' song with the most streams on Spotify is 'Watermelon Sugar' (1.869 billion streams), followed by 'Adore You' (1.71 billion streams), 'Sign Of The Times' (1.08 billion streams) and the recent "As It Was" with 1.03 billion streams, which is expected to surpass the 28-year-old singer's debut very soon.