Generation Z buys more vinyl than Millennials

September 23, 2021

Sales of vinyl records set a new record every year.
New research shows that Generation Z buys more vinyl records than millennials.

According to a survey conducted by MRC Data, 4,041 people aged 13 and over were asked over the past two weeks about their musical influences, inspirations and purchases, with 15% of Generation Z respondents in the demographic group includes people born between 1997 and 2012, claiming to have bought vinyl records in the past 12 months.

On the other hand, 11% of millennials (born in the early 1980s to the mid-1990s) said they bought vinyl in the last year.

Last year saw the highest sales of vinyl records in the United States and the United Kingdom since the early 1990s.

Last year, vinyl also surpassed CD sales in sales for the first time since the 1980s.

According to the American Recording Industry Association (RIAA), vinyl sales contributed $ 232 million to the total physical sales of $ 376 million recorded in the United States in the first half of 2020.

Data from the British Phonographic Industry (BPI) reveal that vinyl record sales accounted for 18% of physical album sales in the local market last year.

Highest sales of vinyl records since the Britpop boom of the early 1990s.

Campaigns such as LoveRecordStores, Record Store Day and National Album Day have also helped boost sales of independent record stores and retailers.