Ed Sheeran: His restaurant in London has been hit by the pandemic

August 18, 2021

Ed Sheeran is willing to fight to balance the restaurant's financial statements.
Ed Sheeran's restaurant in London is struggling due to the pandemic pressures, despite the fact that the singer's fortune is estimated at 220 million British pounds.

The 30-year-old charts star may be one of the highest paid in the music world - whether or not there is a pandemic - but he has hinted that he has lost money by investing in his Bertie Blossoms restaurant.

The fancy restaurant, based in West London, was launched by Ed Sheeran shortly before the COVID-19 pandemic forced the United Kingdom to proceed with a lockdown in March 2020.

The singer created the business in collaboration with the manager of Stuart Camp. The name of the restaurant is a tribute to the wives of the two men.

Following the reopening of the restaurant after months of lockdown, Ed Sheeran says he will fight to balance the company's financial situation.

And this in addition to the fact that he was distributing discounted wine when he tried to encourage take-away orders during the peak of the pandemic.

"If you want to make a small fortune in the food industry, you have to start with a big fortune," the singer told his colleague Jessie Ware on the "Table Manners" podcast.

"It's one of those things where, unless you're Jamie Oliver or Gordon Ramsay and you have a lot of restaurants, it's very difficult. "It was difficult to start, as it opened two months before the pandemic," he continued

The restaurant has been described as "simple" by the newspaper "The Sun". The menu features oysters caught in Ed Sheeran's hometown of Suffolk, 24 24.50 ribs, handmade chips and a range of spirits.

"There are really good beers and good things on the menu, the ones I would like at the bar, basically," the singer said.

Ed Sheeran added that he enjoys visiting his business after moving from London to his luxurious Suffolk mansion.

"I love London, but when I lived there all year I felt trapped and did not go out often. I thought people cared more. Now that I live in Suffolk I go down to London for one night and enjoy the experiences. "I am a child from Suffolk and I feel more comfortable there," he explained.

"I can go into a pub and see people and say, 'Okay, but London is more crowded.' "And there are also many more restaurants to compete with."