Dua Lipa: Over 5 million spectators watched the virtual concert "Studio 2054"

December 04, 2020

Dua Lipa's "Studio 2054" set a viewing record for an online music concert.

The success of Dua Lipa's impressive virtual concert "Studio 2054" moved to unprecedented levels.

The spectacular show of the British singer took place on Friday 27 November and set a record of online viewing, attracting more than 5 million viewers from around the world.

Tickets for the virtual concert sold for $ 10 (8.5 euros).

Dua Lipa sang during the "Studio 2054" songs from the Grammy nominee album of "Future Nostalgia", while the evening also featured fascinating names from guest stars, such as Elton John, Kylie Minogue, Miley Cyrus and others. .

Due to the high demand, "Studio 2054" will remain available for on demand streaming through Live-Now.com until Sunday, December 6 at 23:59, with the ticket price remaining at the same levels.

"We estimate more than 5 million viewers based on the fact that each stream is watched by more than one person, but the actual number may be closer to 8 or 9 million," said Ben Mawson, of Dua Lipa's TaP Music management company.

"I think a lot of families watched together. "It was a huge undertaking, but I am so proud that once again Dua proved to be one of the biggest pop stars in the world."

According to LIVENow director Marc Watson, Dua Lipa's virtual concert is an indication of how the music industry will continue to operate after the pandemic.

"Studio 2054 shows that artists can create unique live events, designed to be experienced from home, that please their fans and attract significant sponsors," he said in a statement.

"This is not easy, but we have proven that if you have the right creative format and marketing, there is a significant and growing demand from consumers around the world for livestream music events," he said.