Dua Lipa shines in a dazzling new NBCUniversal campaign for the 2026 Winter Olympics in Milan, celebrating the strength and confidence of female athletes from Team USA
Dua Lipa transforms the snowy streets of Milan into a cinematic runway of empowerment and elegance. As the global face of NBCUniversal’s official campaign for the 2026 Winter Olympics, the pop icon embodies the fusion of style, strength, and global unity — honoring the women of Team USA in a way only she can.
The campaign premiered during the Macy’s Thanksgiving Day Parade on November 27, captivating millions of viewers. In the video, Dua walks through Milan’s iconic Galleria Vittorio Emanuele II, dressed in sleek black fur and holding a small dog, as she speaks in both Italian and English. With her trademark confidence, she smiles and tells the athletes, “Ci vediamo lì” — “See you there.”
Set to her hit single “Training Season,” the disco-pop anthem currently charting on the Billboard Hot 100, the soundtrack perfectly matches the campaign’s energy — combining visuals of snowy Milan with empowering imagery of athletes in motion. The message is crystal clear: training never really ends, and neither does determination.
The short film transcends simple Olympic promotion — it’s a tribute to female power. Through graceful transitions, Dua honors legendary women athletes like Lindsey Vonn, Mikaela Shiffrin, Chloe Kim, and Alysa Liu, each representing courage, discipline, and resilience. Subtle moments of recognition — a smile, a nod, a shared glance — create a silent dialogue of mutual respect and inspiration.
NBCUniversal’s Vice President of Creative Marketing, Joseph Lee, described Dua as “the embodiment of Milan — calm, confident, and global.” The collaboration merges the worlds of music, fashion, and sports, symbolizing unity across disciplines. Her image walking through the snow, dog in hand, exudes effortless sophistication while reinforcing the campaign’s central message: power takes many forms, and feminine power is one of the most beautiful.
The partnership follows a record-breaking year for the British-Albanian superstar. Her Radical Optimism Tour became one of 2025’s highest-grossing tours in Europe and North America, solidifying her influence as one of the decade’s defining artists. With her retro-futuristic yet minimal-chic aesthetic, Dua Lipa embodies the cosmopolitan spirit of Milan — bold, elegant, and endlessly inspiring.
In the campaign, Dua doesn’t simply play the role of a performer; she acts as a bridge between music and athleticism, art and ambition. As she narrates the names of the featured athletes, the film cuts between their powerful training sequences, triumphant smiles, and her confident stride through the city. The spot closes with her saying, “See you there,” like a promise — a message of unity, faith, and anticipation for Milan 2026.
The campaign concludes with a statement that encapsulates its essence: female energy doesn’t seek validation — it creates space. Dua Lipa’s ability to move fluidly between fashion, music, and culture gives her the unique power to open that space for others. Every project she touches becomes larger than itself, combining style, emotion, and purpose.
Against the icy elegance of Milan’s skyline, Dua Lipa once again shows how a pop artist can transcend her genre to become a cultural symbol of self-belief and creativity. Her presence in the Olympic campaign isn’t just visual — it’s a story of confidence, resilience, and artistry.
As she prepares for the next leg of her Radical Optimism world tour in Latin America, her message remains clear: training, growth, and belief in oneself never truly stop.
In 2026, Milan will become the meeting point of music, sport, and art. And if there’s anyone who can bring them together in one dazzling vision, it’s Dua Lipa — a woman who continues to prove that optimism and determination are always in season.
Her performance in the campaign reminds us that “Training Season” isn’t just a song.
It’s a way of life.
