Beyonce sings "Moon River" to JAY-Z in Tiffany & Co.'s new campaign


September 16, 2021

The short film captures the chemistry and love of the famous couple.
The love of Beyoncé and JAY-Z shines brighter than a diamond in the short film of the "About Love" campaign by Tiffany & Co.

Directed by Emmanuel Adjei, the short film of the campaign begins with Hov typing on a typewriter late at night as he waits for his love to arrive, with the yellow "Tiffany Diamond" diamond illuminating the golden brown eyes of.

JAY-Z keeps his eyes on Beyoncé throughout the video as he captures on a Super 8 camera her enjoyable rendition of the 1961 Oscar and Grammy-winning classic song "Moon River" Audrey Hepburn in the movie "Breakfast at Tiffany's".

Then JAY-Z plays the vintage movie again in a private cinema, a fact that brings shine to his eyes, like the diamonds that Beyoncé wears.

When he finally arrives at the Orum House in Los Angeles, which has a dazzling view of the city and was personally chosen by the Carters to shoot the film, the couple becomes one and shows the undeniable chemistry and obvious love they have for each other.

Tiffany & Co. announced in August that Beyoncé and JAY-Z would be the faces of her new "About Love" campaign.

In the first photos, Queen B wore the priceless 128.5 carat yellow diamond "Tiffany Diamond". This is the first time the eponymous gem has appeared in a campaign, while Beyoncé is the third woman in history to wear the diamond.

The "About Love" campaign also brings to light an unknown painting by the American artist Jean-Michel Basquiat entitled "Equals Pi" and created in 1982.

The respective charities Beyoncé and Jay-Z, BeyGOOD and the Shawn Carter Foundation, also partnered with Tiffany & Co. to launch the About Love Scholarship Scholarship Program, pledging $ 2 million in scholarship funding to Historical Colleges and Universities in the United States to support students pursuing history, communication, or the arts.