The Unfinished Project That Sparked a New Fan Frenzy

Taylor Swift’s world is a labyrinth of stories, secrets, and hidden treasures—none more captivating right now than the mystery surrounding the “lost” video for “King of My Heart.” Swifties are in a frenzy after legendary director Joseph Kahn revealed that a music video for the Reputation track really did exist… but was never completed.

According to Kahn—who’s directed some of Taylor’s most iconic videos—the project started filming a decade ago. Speaking on the “Ourselves” podcast, Kahn explained that they began shooting ambitious scenes for “King of My Heart” with big plans for visual effects, only for Taylor to change course. In the end, she chose to focus on “…Ready for It?” and left “King of My Heart” tucked away in pop culture myth.

This “lost” video instantly joined the long list of unreleased Taylor Swift content, sparking wild theories and excitement online. Fans are comparing it to the infamous “All Too Well (10 Minute Version),” which for years was the stuff of legend until its official release in 2021. Swifties thrive on these mysteries, building theories, memes, and collective dreams around every open thread or incomplete chapter Taylor leaves behind.

The partnership between Taylor Swift and Joseph Kahn is legendary in its own right. Kahn has signed off on eight of her most game-changing videos, from the “Blank Space” classic (which started with a phone call from Taylor while Kahn was watching “A Clockwork Orange”) to “Bad Blood” and the cinematic “Wildest Dreams.” Their creative chemistry peaked during the Reputation era—a time when Taylor was under intense media scrutiny and felt the weight of social feuds and internet backlash.

Kahn recalls brainstorming sessions with Taylor and producer Jack Antonoff right after the 2017 Super Bowl. At the time, Taylor was still reeling from her very public clash with Kim Kardashian and the “snake” symbol that dominated online hate. Their strategy? “Embrace the snake.” Take what the internet throws and turn it into an identity. The result was “Look What You Made Me Do”—Kahn’s most ambitious Taylor project, shot over five days across 18 sets and packed with blockbuster energy.

What makes this era stand out is Taylor’s creative independence. She personally funded her video projects—sometimes without even owning the rights to her own songs—proving how bold and hands-on she was at this stage in her career. Kahn speaks with real admiration for her vision and risk-taking, from putting her own money on the line to raising the bar for every future step.

The lost “King of My Heart” video just adds another layer to the Taylor Swift story—a reminder of how much there is left to uncover, and how every scrap of unfinished material becomes a collective passion project for her fans. If “All Too Well” could finally see the light after years in the vault, who’s to say this mysterious video won’t one day appear? Until then, the Swiftie community will keep digging, dreaming, and building its own pop mythology.

Taylor Swift’s universe is packed with hidden layers, open threads, and surprises waiting to be revealed. The story behind the “King of My Heart” video isn’t just a lost page—it’s a perfect excuse for fans to keep searching, hoping, and keeping the excitement alive for whatever big reveal might already be waiting in Taylor’s archives.