"30" makes its debut in No. 1 of the Billboard 200 with the highest sales of 2021


November 30, 2021

"30" is Adele's third album to dominate No. 1 of the Billboard 200.
Adele's new album "30" debuts at No. 1 on the Billboard 200 with the highest sales in a week recorded in the United States in 2021, and is already the album with the highest sales of the year.

"30", Adele's first album in six years, is the third album by the British singer to win No. 1. 1 of the Billboard 200, after "25", which spent 10 weeks at No. 1 in 2015-16 and "21", which spent 24 weeks in No. 1 in 2011-12.

According to MRC Data, "30" recorded equivalent sales of 839,000 albums in the United States in its first week of release.

This is by far the best week of the year for any album based on earned credits, with "30" surpassing Drake's "Certified Lover Boy", which grossed 613,000 albums in early September.

Of the "30" sales of "30", the net sales of albums (physical and digital) amount to 692,000, while 141,000 sales correspond to 185.39 million on-demand streams of the 12 songs of "30" and 6,000 were the sales of individual songs «30».

The total of 692,000 net sales recorded by "30" is the best sales week of any album, with Adele's new album selling almost twice as many as Taylor Swift's "Red (Taylor's Version)" which lasted the record for the album with the highest net sales in the United States in 2021 in just one week, having recorded 369,000 sales.

Adele - 30
In addition, 692,000 net sales make the "30" the album with the highest sales of the year in the United States, surpassing the total sales of any other album in the United States in the last 11 months. The album with the highest sales of the year until yesterday was "Evermore" by Taylor Swift, which was released in 2020 and has recorded 471,000 sales in 2021.

Of Adele's new 692,000 net sales, physical album sales totaled 487,000, of which 378,000 were on CD, 108,000 on vinyl LPs and just under 2,000 on cassettes, while digital album sales totaled 205,000.

The "30" recorded the second week of highest-selling vinyl records since MRC Data began tracking sales electronically in 1991. Only Taylor Swift's "Red (Taylor's Version)" has sold more vinyl copies in just one week. since 1991, making 114,000 sales in the United States last week.

The 839,000 total sales of Adele's new album "30" are not only the highest sales in a week in 2021, but also the best sales week recorded of any album since 2017.

The last time an album sold more copies in just one week was when Taylor Swift's "Reputation," which debuted at No. 1 of the Billboard 200 with 1.216 million sales in November 2017.